18.09. – 14.11., 11:00 – 18:00, Gallery Institute Liszt at Hungarian Cultural Center, Aksakov str. 16, Sofia

Reimagining Social Media in the Attention Economy
While originally designed to maintain interpersonal connection and dialogue, social platforms have evolved into media consumption channels, driven by engagement-maximizing algorithms. As a result, users are increasingly exposed to passive content—such as advertisements, influencer posts, and news—while genuine peer-to-peer interaction has diminished. The rise of the terms like doomscrolling and brainrot reflect growing public concern over the psychological toll of these experiences. In response, this project aims to design a healthier model of digital social interaction—one that prioritizes intentional use, conscious engagement, and meaningful connection. By eliminating addictive features and reframing platform architecture, the goal is to reestablish digital spaces that support mindful communication rather than compulsive consumption.