Open my Glade (Flatten)

2000 - 2017

SD PAL, 4:3, Colour, no Sound, 10'07''

Open My Glade

The artwork consists of a series of 9 one-minute videos inserted into the flow of the dual screen outdoor advertising. The work’s sardonic humour and insights intrude in our encounter with urban social space and exert a powerful and sensual presence.

Originally commissioned in 2000 for insertion in the electronic maze of New York’s Times Square, the artist is literally immersed in the corporate stream. Eyes fixed on the audience, she vividly examines the limits of the screen’s surface; her contorted face and makeup smears reveal a barrier to escape.

Open My Glade disrupts our habitual ambivalence to a relentless consumer spectacle, instilling empathy; we can’t help but watch.

Colin Griffiths, curator

Photo cover credit: © Pipilotti Rist – Courtesy the artist, Hauser & Wirth, Luhring Augustine and videoart.ch /